Blog

The difference between a good esthetician and a great one is the attention paid to the details of the client’s experience. You may not think a client notices whether the sheets are soft or the robe is cozy and maybe if you asked they couldn’t articul

You’ve likely heard of the growing movement called Movember that takes place every year. More than ­­­­one million men (Mo Bros), and now women (Mo Sistas), participate in this global movement, which started in 2003. It encourages men to grow, and wo

The word sell, sales, selling conjures up a picture of the proverbial car salesman with plaid polyester pants, a too wide tie and a bad haircut giving you the best deal available that will only last till the end of the day. If this is what you think,

As an educator for Rhonda Allison, I have the opportunity to visit salons all over Southern California and often I visit a practice with multiple lines, ancillary boutique items that have been sitting for some time as revealed by the faded boxes and

As an educator for Rhonda Allison, I often run into business owners, anxious to increase their client base. New clients are an important part of building any business. However, my first question always is, have you mined your current base for its ful

“Cocktails anyone?” This is the phrase that starts almost every party. What, you might ask, does that have to do with skin care? Well at Rhonda Allison, we get our party on by mixing and blending serums, correctives and moisturizers to customize our

Another New Year is upon us and chances are many of your clients have set their intentions and made a list of resolutions for 2013. Let’s face it, better skin health may not be at the top of their list (if it’s on it at all), so it’s up to us to talk

Deep knowledge is one of the foundational elements to attracting new clients and retaining them over the long term. When you’re able to demonstrate your aesthetic expertise and provide deeper value to your clients, you become a trusted and reliable r