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With more than 500,000 people competing in triathlons annually (and that number continues to grow), chances are many of your clients are triathletes. Why does this matter? Endurance athletes who train intensively put their bodies and their skin throu

You’ve likely heard of the growing movement called Movember that takes place every year. More than ­­­­one million men (Mo Bros), and now women (Mo Sistas), participate in this global movement, which started in 2003. It encourages men to grow, and wo

Did our grandfathers know something we didn’t about shaving? They just might have. Proper shaving method truly has become a lost art. Somehow over the last few decades, the traditional wet shave has gone by the wayside, displaced by cheap disposable

As an educator for Rhonda Allison, I often run into business owners, anxious to increase their client base. New clients are an important part of building any business. However, my first question always is, have you mined your current base for its ful

The number of men seeking cosmetic procedures continues to rise annually and as skin care professionals work to bolster their palette of services to accommodate this growing market, an understanding of how testosterone impacts the skin will prove ess

Is it just us or is this month flying by at warp speed? The holiday season is officially here and it’s time to start gathering gifts for friends, family and co-workers. Maybe you’re the type who has their holiday shopping done in November, but for th

It seems June is all about men. It is Men’s Health Month, Father’s Day is June 19 and June 13-19 is Men’s Health Week! We already know the male skin care market is a growing industry. Use this month – Father’s Day and Men’s Health Month – to tap into

You may have noticed the explosion in the male personal care market lately (the Old Spice commercials took the Internet by storm). Beyond comedic commercials, male grooming is outpacing most beauty categories, thanks, in part to the new demographic t