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The eyes, while one of our most beautiful features, are often a top concern among clients. From crow’s feet and wrinkles, to puffiness, under-eye bags, dark circles, and crepe-like lids, the eyes reveal a lot –– fatigue, stress, aging, and the list

When it comes to sun protection, how do you differentiate between the various formulas and levels of SPF? How much is enough, particularly when sun protection is now commonly found in our cosmetics and other daytime serums? There’s no question that

Like a snowflake, no two skins are the same. There are many contributing factors that impact the condition of a skin –– lifestyle, genetics and skincare history, to name a few. This makes treatment customization truly essential for achieving results.

In parts one and two of this blog post series, we established why you need a retail sales strategy and how to get over any feelings of resistance you might have toward selling. Now, let’s talk about the foundations of a good sales practice. Selling i

The art of sales doesn’t come naturally to most, and particularly for those of us in nurturing type industries like aesthetics. For many, it feels uncomfortable and invasive. But the truth is, putting a retail sales strategy in place is a key element

Deep knowledge is one of the foundational elements to attracting new clients and retaining them over the long term. When you’re able to demonstrate your aesthetic expertise and provide deeper value to your clients, you become a trusted and reliable r

Knowing how to effectively utilize advanced modalities in the treatment room has become an essential part of the aesthetic practice. Demand for pro-youth treatments like laser, light therapy and other non-invasive procedures is on the rise – expected

We’ve all experienced it – our efforts to help our clients put their best face forward thwarted by another flash-in-the-pan consumer skin care product. Yes, these mass-marketed sensations that promise the world in a bottle, but really only deliver ho