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Our clients come to us of course to improve the conditions of their skin, and possibly for relaxation, but I would argue our role first and foremost is to educate clients and provide them the tools for obtaining and maintaining healthy skin. They loo

Summer is winding down and many people are settling back into the routine of the daily grind. This time of year clients often look for quick escapes close to home to recharge, so why not offer a Peel Party. What is a Peel Party? It is an event hosted

As I wrote about last week, most industries experience cyclical ups and downs, and this could not be more true for the spa and salon business. In last week’s blog post I gave you the first 12 of 25 marketing ideas. This week I will wrap it up with th

Spa and salon business can fluctuate drastically season-to-season. We typically experience our peaks around the holidays and spring, but the summer months often change the pattern of business. This is one reason it is so important to get creative and

We’ve all experienced it…a smell that takes us back to our childhood or the sight of a color or object that instantly makes us feel relaxed. A variety of factors can trigger emotions and thoughts in us, but for this to occur one of our five senses ha

For as long as there has been business, there has been competition. Remaining top-of-mind over competitors has always required a marketing mix, albeit the mediums have changed. But there is one tried-and-true strategy that will help ensure business l

Greatness is measured in many ways, and in many cases, particularly in business; it is defined by how strongly a philosophy is upheld. I made the decision long ago to introduce more active, result-oriented formulas to the market – those that require

The lazy days of summer are coming to an end. We’re trading in our relaxing vacation days for days filled with schedules, shuttling kids to and from school, and catching up on daily chores. Though day long spa ventures may not be as feasible as they