What do you really get when buying products from an aesthetician?

There’s much discussion about purchasing skin care products over the counter versus through a licensed aesthetician. While some over-the-counter products have made slight improvements, many simply don’t deliver on what they purport to do.

Why purchase from a skin care professional? For the same reason it’s important to seek the expertise of a health care professional for an illness or injury rather than self diagnose. When you purchase products from an aesthetician you not only get the product, but the knowledge and expertise to back it up.

It is the role of the licensed aesthetician to keep a thumb on advancements in skin rejuvenation and new cutting-edge ingredients. Many of our professionals take advantage of the ongoing education we offer through our webinars, trainings and books. With this knowledge, aestheticians are able to deliver new ingredients and advanced treatments to their client years before they are available to the mass market, if they are even made available.

Most importantly, however, skin care professionals know the proper procedures for assessing skin beyond a superficial level to find the root of many skin health challenges. Based on the assessment, they can tailor home skin care regimens that target specific skin issues such as acne, aging, hyperpigmentation, dryness, sensitivity, oiliness and rosacea to name a few. Over-the-counter products are typically made as a one-size-fits-all, without correcting the issue and truly rejuvenating the skin.

Skin is the largest organ on the body – when it comes to caring for it, why leave it to a mass-production manufacturer? Licensed aestheticians will not only assess, analyze, and recommend treatments, but also suggest a tailor made skin care regimen using the most advanced ingredients.

To locate top skin care professionals in your area, check our Find A Location. Also join us on Facebook and connect with professionals in your city.