Social Media Marketing
Below are some guidelines to help you promote your business using a “grassroots” approach through social media outlets like Facebook and Instagram. These are tools that can help boost sales and bookings, but without busting the bank!
Content and Approved Marketing
If posting Rhonda Allison images, use the Approved Marketing Materials Only! These are images found under our Marketing Tools Menu on the Pro Access Site
Use Rhonda Allison Shareable Social Media Content. The public Rhonda Allison Facebook page is a great tool for content sharing
Unapproved Marketing Images Include
RA Website Banners (including RED Method, IllumiColour, Minus 10 Medical, RA Academy)
Images from the RA Image Book
Images from RA Peel Brochures or RA Product Guides
Images from RA Blogs
Images from RA Articles or Advertisements in Trade Magazines
Images from other RA Accounts/Clients
Product Images from RA Websites (must be approved to receive product image link)
Image Types & Sizes
Did you know that the size and file make a difference in your social media campaign?
File Format – PNG’s for best quality; JPG or JPEG may also be used
Cover Photo Size 828 x 315
Shared Image Size 1200 x 900
Promoting Post Recommendations
Be sure image is good quality
Text needs to be less than 20% of the post to be effective for viewers
File Format – JPG or JPEG due to small file size; PNG support high-resolution images
Profile Picture Size 110 x 110
Post Image Size 1080 x 1080
Promoting Recommendations
Add a link in bio to filter traffic to your website
Be strategic with your #hastags
Be strategic with your text, the less wordy, the better!
Plan for Each Channel
Determine the social media outlets you will be active on
Develop smaller, individual plans for each social media outlet – Facebook, Instagram, etc…
When starting out, keep it simple, focus on one outlet at a time
Social Media Management Tools may organize and maintain your schedule
Social Media Advertising Dollars - set aside a budget for “paid” advertisements (customizable options)
Post and Post Consistently
Determine the frequency of your posts – daily, 3 times per week, 1 time per week
Plan out content and images ahead of time - images are the most popular! Be creative!
Create a schedule to maintain consistency and track traffic
Posts should be:
Relevant to your business
Helpful to your audience
Fun and Entertaining
RA Brand Standards
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RA Guidelines for Effective Social Media Marketing
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