Energizing Cleanser for Men
AN INVIGORATING DAILY WASH DEVELOPED ESPECIALLY FOR MEN’S SKIN.
Men’s skin pH (the potential of hydration measured by the degree of acidity or alkalinity in the outer skin layers) is measured on a scale ranging from 0 to 14. A man’s skin pH level is normally 4.5, more acidic than a woman’s, so their body produces an acid mantle - a combination of oily fats and perspiration secreted to protect a proper pH level for men’s skin.
Most soaps or cleansers have an alkaline pH (9.5-11.0), and raise the pH of the skin, undermining the skin's natural defense system. Blue Agave, with a pH of 5.3, uses a powerful blend of salicylic and lactic acids, giving the cleansing base a boost for deeper softening of surface residue. Where alkaline pH’s loosen the fibers of keratin (the outer skin’s proteins) and create gaps in the protective covering, allowing more irritants, bacteria and viruses to penetrate into the skin, Blue Agave provides an energizing cleanse while maintaining the skin’s natural mantle.
Aging isn’t MAN-datory! Energize and awaken the skin with a deep-pore cleanse.
In the treatment room:
- Use for all male facials and peels for an aromatic, deep-pore, invigorating cleanse.
- To intensify cleanser, add a few drops of 20% L-Lactic Acid.
- Works well with steam during a facial – perform a quick facial massage, add water for more lather - men will love the sensation.
Help sell your retail and make men aware of the feel, aroma and sensation of the cleanser as it is applied to the skin.
- During the cleansing process, take the opportunity to teach your male clients this is the most important step for healthy skin and HOW to properly cleanse their faces. Encourage them to spend several minutes massaging the cleanser into their skin (don’t rush this step) – to work into more oily areas such as around the nose and forehead.
- Remind them this is an easy step to do in a steamy shower at home.
Using the raw elements of cactus plants and purifying acids, Blue Agave provides aromatic and stimulating benefits that awaken the skin, providing antioxidant and antibacterial support while infusing the skin with crucial minerals and vitamins.
Lactic Acid (L) – A chirally-correct, hydrating alpha hydroxy acid (AHA) that increases skin exfoliation for clear, younger-looking results.
Agave Tequilana (Blue Agave) Leaf Extract – A nutrient-rich, moisturizing plant extract with antimicrobial activity as well as antibacterial and antifungal properties.
Yucca Schidigera Leaf Root Extract – A rich source of minerals and vitamin, it; reduces inflammation and provides soothing, calming benefits.
Salicylic Acid – A natural chemical trap for free radicals that supports skin cell turnover, it keeps acne-prone skins clear, reduces inflammation, and provides antiseptic, fungicidal, antioxidant and bactericidal properties.
Chlorophyll – A naturally-derived substance that offers strong support against free radical damage.
REDMethod. Solutions for Every Man.
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