Marketing

The Case for a Retail Sales Strategy (Pt 2): Shifting Your Mindset

As we touched on in our previous post, developing a game plan for your retail sales can help you boost your revenues, deepen client loyalty and even i...More

The Case for a Retail Sales Strategy (Pt 3): The Foundations of Selling

Photo Credit: The Sugared Belle, @thesugaredbelle on Instagram In parts one and two of this blog post series, we established why ...More

The Case for a Retail Sales Strategy (Pt 1): 3 Benefits of Selling Beyond Revenue

The art of sales doesn’t come naturally to most, and particularly for those of us in nurturing type industries like aesthetics. For many, it fee...More

How to Advance Your Practice (or Business): Part 1 - Education

Deep knowledge is one of the foundational elements to attracting new clients and retaining them over the long term. When you’re able to demonstr...More

Guide To Holiday Promotions and Marketing

We’re officially in the thick of the holiday season and barreling towards the gift-giving time of year. If you’re still looking for ways t...More

Recapture Clients You Haven’t Seen All Summer Long

Summer travel is coming to a close, and following Labor Day this weekend, most clients will be ready to settle back into their routines. They also may...More

The Trouble with Mass-Marketed Skin Care Products

We’ve all experienced it – our efforts to help our clients put their best face forward thwarted by another flash-in-the-pan consumer skin ...More

How to Inventory and Sell Your Retail

Inventory, organizing, and selling retail are big question marks for most skin care professionals. The reason for this is most are in it for the love ...More

Pt 2: How To Leverage Instagram: Tips and Tricks

Instagram is a tremendous platform for building your brand awareness and engaging your customers and loyal fans. But there is a craft to it. In ...More

How To Leverage Instagram: Tips and Tricks

Chances are you’ve become one of the more than 300 million users on Instagram. If not, you may have at least been debating setting up an account...More
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